Your purpose
Ikigai is a Japanese concept that means your 'reason for being'. 'Iki' in Japanese means 'life,' and 'gai' describes value or worth.
Your Ikigai is your life purpose.
Our purpose is to bring you great items, to lift your life. Postage is included on all items.
What's your Ikigai?
As you can see, Ikigai is all about finding your purpose.
What drives you, encourages, inspires and motivates you.
But also, what brings you peace, serenity and calm.
It's about standing out in a crowd, and saying "this is me, I am empowered to be someone.
I have that self belief."
When you wear an Ikigai item, not only are you warm, well presented and feeling good.
You're representing the person inside of it, showcasing you have an understanding of the world, with it's tough times and good times, you're here and present.
When you know your Ikigai, you're unstoppable.